Rare coins have demonstrated remarkable long-term investment performance. The last rare coin to be minted left the coin press decades ago. So supplies can be described as static, or even decreasing, as coins are lost or taken off the market and put into museums or long-term collections and family estates. Meanwhile, demand is increasing. New stockpiles of gold and silver are being mined every year, but no one can make any more rare coins. This finite supply is one of the keys to rare coins’ successful track record.
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Rare coins are truly independent assets with no positive, direct correlation with paper investments, such as stocks and bonds or even gold bullion. Many people, believe that rare coin market and the gold bullion market are one and the same, however, during two of the greatest years ever for the rare coin market, the price of gold actually fell. Furthermore, there has never been a significant increase in gold prices that was not accompanied by a substantial increase in rare coin prices.

Rare coin transactions are truly paperless. And, as collectibles, there are no broker reporting requirements for rare coin purchases. In today's environment of frivolous law suits and instant availability of personal information over the internet, rare coins can be a great benefit as a truly private investment for those who do not want everyone else to know what they own.

Certified rare coins are the most liquid collectible investments of all. Select common and scarce coins trade electronically—sight unseen—on an electronic exchange, very similar to NASDAQ. In addition to this network, there are literally thousands of coin dealers across America that can provide owners of rare coins even more power to liquidate and trade their coins. Finally, millions of dollars worth of rare coins trade each year at hundreds of coin shows, conventions and auctions held from coast to coast.

Rare coins are extremely portable, tangible storehouses of wealth. They are an ideal way to concentrate a great deal of wealth privately in a small package. Coin owners can easily place thousands—even millions—of dollars of wealth in their pocket for easy, concealed transport from financial center to financial center, or for any reason.
Someone would never be able to discretely and securely walk the city streets of America carrying a Picasso, but rare coins, on the other hand, are perfectly suited for discrete transport.

Appreciation in rare coins is not taxed until returns are actually realized, so your investment essentially grows tax deferred until you are prepared to liquidate.
In the near future, rare coin investors may enjoy expanded tax benefits. Legislation is currently pending in Congress that would make certified rare U.S. coins eligible for inclusion in Individual Retirement Accounts (IRAs).

Rare coins offer the additional security of their intrinsic value over their actual metallic content. Rare coins can never become worthless because they will always have intrinsic value. Traditional paper investments cannot offer this advantage, the way most other collectible investments can. Examples of items with intrinsic value are: stamps, art, rare documents, comics or currency.

There is a certain pride of ownership associated with rare coins—a pride that could never exist with stocks, bonds, mutual funds, or cash. Rare coins connect us to America’s history in a way that no other investment ever could. At the same time, they are also genuine works of art, designed and crafted by talented artisans decades and centuries ago. Once a collector acquires a coin, it becomes very hard for them to sell it. This phenomenon is significant because it means that many collectors won’t part with their coins further limiting the available supply on the market.