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For more than 5,000 years, man has treasured gold as a store of value and trusted medium of exchange during times of both prosperity and crisis. Through the rise and fall of powerful dynasties and great civilizations, gold has always endured, its value never falling to zero. Today, the demand for gold continues to flourish among world governments, industry and individual and institutional investors.
Investment experts and financial advisers often recommend including gold as a component in a well-balanced investment portfolio. Gold is the perfect foundation for a diversified investment philosophy because the price of gold often increases in response to events and factors that tend to reduce the value of paper assets such as stocks, bonds and currencies. |
Historical factors that have positively influenced the price of gold are: increasing inflation; declines in stock and bond market declines; devaluation of the US dollar and other world currencies; instability in the financial sector; global geopolitical tensions; rising commodity prices (especially oil); increased government debt; and an ever increasing rise in industrial and investment demand.
Though the price of gold can be volatile in the short-term, historically gold has maintained its value over the long-term, providing excellent protection against a decline in the purchasing power of paper money. Moreover, there have been periods when gold investments have outperformed virtually all other investment sectors.
There are many ways to invest in gold. These include a broad selection of bullion products (coins and bars), foreign bullion, semi-numismatic U.S. gold coinage, and certified rare numismatic gold coins. |
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Silver has been used as money for over 2,000 years, enduring for centuries in all types of economic and political environments, always emerging as a universally accepted currency and store of value.
Due to its scarcity and brilliant luster, silver has been used throughout history in objects of value, particularly jewelry and ceremonial artifacts. |
But, silver has substantial utility as well; it offers an unequaled combination of thermal and electric conductivity, malleability and resistance to corrosion, making it an invaluable element in industrial applications and consumer products. Uses for silver include telecommunication devices, electronics, photographic equipment and development, computer components, medicine, chemistry, and aerospace applications. |
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Often referred to as "high octane gold," platinum is the rarest of the precious metals. Platinum products immediately conjure up images of ultimate quality, distinction, individuality and authenticity – platinum coins, platinum credit cards, platinum wedding bands and necklaces – as a mark of distinction, platinum is unsurpassed.
Platinum exhibits unique chemical and physical properties that essentially make it indispensable in a wide range of industrial and environmental applications. |
Nearly 20% of all consumer goods either contain platinum or are produced using platinum. Consequently, investing in platinum is a way to invest in worldwide economic growth.
Platinum bullion coins and bars offer the individual investor the opportunity to participate in the rapidly expanding platinum market. The metal's unique fundamentals offer investors the ability to hedge against economic uncertainty while providing the potential to profit from demand-driven market fluctuations. |